Creativity: How To Turn Lack Of Time & Resources Into An Asset

Banksy Smiley Face Grim Reaper

“creativity was the ability to bring to life an image or idea regardless of resources”

- Chief Boima, Interviewed by Eddie Stats

Eddie Stats has a great interview with Dutty Artz familia Chief Boima and Vamanos from Ghetto Bassquake over at his blog Ghetto Palms for the Fader (linked below). In it came the above quote which Boima mentions in the context of film theory.

I love this idea and it brings me back to a concept that I try to bash my friends and students over the head with all the time.

Creativity is what happens IN SPITE of things like equipment, time and resources. A lot of people I know cling to the idea that as soon as they get this next plug-in, keyboard, piece of software, money, time or whatever it is that they don’t currently have that they’ll be able to accomplish their creative goals.

I am sorry to report that this is absolutely not the case.

If you can’t do it now with whatever you have, getting the next thing is not going to help you. The urge to create something, be it a song, business, piece of software or whatever is powerful and independent of resources or opportunity. I can personally attest to this.

At the moment I am working very hard at my day job at Dubspot, trying to make time to spend with my two sons and lady, teaching myself online marketing, writing this blog AND making a new album. And I’ve got seven tracks done on the album in the past two months or so. I have no time, and no money and very few other resources that people think they need. But what I do have is a crazy, compulsive desire to create things and do things I’m passionate about. So I do things like wake up at 6AM and work for 3 hours before I leave for my day job. Or write music in bed with my lady while we watch nature documentaries (she doesn’t like that one) or squeeze every bit of time out of my day I can by listening to educational material on my iPhone while walking anywhere or taking the train or any number of other tetris-like time maximizing tactics.

In a way I do all this stuff because I’m a little bit insane. I HAVE to do it. I get miserable and un-happy if I don’t make music for a while. And I get bored very very easily, so I’m always trying to teach myself new skills, like at the moment online marketing. Certain sacrifices have been made: for example, I had to stop reading science fiction books for a while, and I no longer have any time to play xbox. But the truth is at the moment I don’t give a fuck about those things. Being creative and making things and learning things is what I do for fun and to relax.

One things that helps me to hold this kind of attitude is filling up the rest of my time with stuff I enjoy less, like working a day job. This creates time compression meaning I have less than maybe 24 hours a week to do the things I want to do and a lot of that time is either before everyone else is awake or while I’m travelling somewhere. The major values of time compression are two-fold. One is that the minute I have two hours to make some music I jump on the computer and make a track at top-speed. I don’t fuck around and sit there with creative blockage or wondering what I’m gonna do. I grind out and express my pent up creativity as fast as I possibly can. Visualize someone climbing a fence to get away from a dog that’s about to bite their ass off.

When I lived in Berlin I had TONS of time. I would go DJ on the weekend and then the rest of the week I would sit at home and try to make music. What I mostly did was play video games and read books and find other things to do beside make music. This was because A) I was constantly at a slower pace, I was used to being relaxed all the time. I was almost never operating at top speed, because I didn’t need to and B) because the thing I wanted to do actually had become my job. I was procrastinating doing the thing I love to do and that makes me happy.

Put something like a day job between you and your music and things change fast. I have made tons more music since being back in New York and working my ass off for money. It’s because I’m working at top speed in a time-scarcity frame of mind that whenever I get a chance to make some music I feel lucky to have it and grind my ass off, and enjoy it, and make and finish stuff.

The second major value of time-compression is something which Tim Ferriss discusses in Four Hour Workweek (reviewed here): being forced into time-bracketing. The basic idea is how when we are forced to do something in a tight frame we suddenly become very focused and fast and get it done. The example is when you were in high school and had six months to write a report and then wrote it in five hours the night before it was due, and still wrote it really well. I think more people do this than not.

By working constantly under time pressure and deadlines you can actually majorly improve your productivity. I find I work REALLY well this way and get a ton done. I don’t fuck around and check my email or twitter in the middle of working, or stare into space or allow myself to get distracted. Instead I WORK LIKE CRAZY and get things done. As I mentioned in my Zen Calligraphy post I like to sometimes use the site e.ggtimer.com and set tight artificial time limits during my work day to push myself into this race against the clock mind state. It’s awesome. Even when you know it’s fake and that you’re just racing against yourself it can really help you to focus.

I’ll give myself say an hour to write something, or impliment something on my blog or research something and then watch as the minutes tick away. This relates to the concept of positive stress Ferriss introduces in 4Hww called ‘eustress’ (an antonym for distress) meaning healthy motivating stress, like you might feel when trying to win a game or surfing a wave and not wanting to crash. Usually I’ll budget myself ten minutes or fifteen minutes of flake out decompress time afterwards to look at email and do other time wasting activities as a sort of reward afterward, which is also great because it prevents me getting too involved in anything that came in there and letting an hour slip by drafting an email or reading an article or something someone sent me that isn’t a top priority.

Do you have any productivity strategies like this that you use? I need more! Suggestions? Improvements? I am I actually insane? Let me know what you think below.

Read the interview with Chief Boima and Vamanos at Eddie Stats’ Ghetto Palms Blog for The Fader.

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  • Canalh

    I totally understand your point of view and agree with the positive stress, I had the same experience having strong responsabilities in a firm and havind a second day from 8pm to 2 am. The productivity elevates when time compresses, that’s for sure. I sometimes came realy tired to work… I would sacrify it… But the egg stuff is closed to insane I guess ! :)

  • Mattshadetek

    hahah, thanks for commenting. There’s a fine line between genius and insanity! The next step for me is to figure out how to keep productivity up even if I have more free time, that’s where the eggtimer stuff comes in.

  • MikeM

    I agree w a lot of what you are saying, especially in regards to using the clock as motivation. And when it comes to technology, I also feel u. In many of my personal experiences, not being able to afford the newest toy has forced me to be creative and has also being a learning tool. But there’s lots of limitations in that respect. I’d prefer to say that not having the newest tools forces you to evaluate which you really need before wasting ur time acquiring them.

  • Anonymous

    Thanks for your comment mike. I agree. I’m obviously not anti-technology, but instead want to draw peoples attention to the excuses they may be making to themselves when thinking about what they are capable of and want to do.

  • http://twitter.com/elnoumon Anthony Arroyo

    My dissertation advisor tells me a story that she has seen far more dissertations written by expectant mothers than by semi-employed bros (like me). The reason is that mothers, expectant and for really, know that their time is tight and they don’t fuck around thinking about the thing, they just do the damn thing. I need to get pregnant.

  • http://twitter.com/ShareyBowly Bowly / Sharivari

    Ohhh the amount of time I’m “wasting” reading your blog talking about eliminating “time-wasters” ;-)

    More seriously, this is very inspiring if a bit scary but I’m a bit insane too so it definitely strikes some sympathetic strings in me! Big up!

  • Seth

    This is a very inspiring and empowering article. I have often felt that it was impossible to fully actualize my music ambitions because of time constraints, responsibilities etc. Most of the ‘professional’ musicians I know don’t have day jobs but frankly I have no idea how they really make a living and I doubt they work on music 40-50 hours a week. Part of me always felt that if I quit my day job and shed responsibilities, THEN the music will come. Of course that is completely impractical and false, and it is really encouraging that you are still staying creative and productive despite the responsibilities, rather using it to your advantage.

  • Mattshadetek

    Bowly: Reality is verrrrry scary :) or at least mine is. I’m sure if I had trust fund I’d have a different perspective (and get a lot less done, with more time). And it’s true, reading blogs and stuff can be a waste of time, although I get a lot of inspiration and ideas from reading. Sometimes it’s what I need to get motivated to read about someone else’s struggle or success. Just don’t confuse reading and learning with ACTION.

  • Mattshadetek

    yes, exactly. The idea that you have time to think and deliberate can actually be sort of crippling. Paralysis by analysis is a buzz-phrase that gets thrown around. It also can lead you to think: ‘oh I can’t start till I have this perfectly realized’ whereas people who have no time know they just need to produce something, anything. I’m very into the idea of making stuff that’s not perfect but instead ‘good enough’.

  • Mattshadetek

    I was just listening to some online business gurus I’ve been into lately (internet business mastery podcast) and one of the things they talk about is ‘oh that sounds great, but I just don’t have the time or money.’ What people are really saying is ‘oh, that’s not a priority for me right now.’ If you were serious about doing it you would say ‘how can I make time for this?’ or ‘how can I cut my expenses to afford this?’ With money they mention stuff like canceling your cable TV (which would save you time as well). Very often people want to achieve things but don’t want to sacrifice. If you look at things to de-prioritize and eliminate you can FIND the time or money.

  • http://twitter.com/ShareyBowly Bowly / Sharivari

    “Just don’t confuse reading and learning with ACTION.” totally! It’s a fine line sometimes though, but I must say I really agree with your idea of the less time you have the more things you do. At least it works for me (but I know other very productive people which work the other way).

    It’s really a matter of motivation. Do you WANT to do things or do you HAVE to do things.
    The problem (at least for me, having a life which seems pretty similar to yours, i.e. day job, music producing, DJing, promoting shows, etc.) is being able to have a balance between super intense period of busy-ness and more relaxed one. Otherwise tiredness just kills motivation after a while.

    For “extremists” like me (and maybe you) the paradox is that we have to know how not to cross the line too often…

    my 2.5 cents

    And I was really kidding saying reading your blog is a waste of time! Makes me think a lot!!!!

  • Mattshadetek

    I agree. For me a big problem is keeping up momentum when the pressure lightens. Often if I suddenly get more time things that should take an hour end up taking 3, I find myself staring at twitter and email, etc etc.

  • http://twitter.com/secretagentgel Secret Agent Gel

    Great post. For those of us hustling, with our hands in lots of pots, a efficient hour can be worth more than a long, slow day. I try to make a little progress on lots of projects every day. It also forces me to *think* about what I’m going to do, before I do it. Experimentation is crucial, but very inefficient. :-)

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  • http://twitter.com/the_kort TheKort

    It’s what I like about remix contests Matt, the deadlines. Also, something huge for me personally is friendly competition. I’m lucky enough to have close friends who work on music as well, and anytime they release something new, start something new, are finishing up a project, get some exposure, it really drives one to adopt the mentality of “I should be working too. I can do that, let’s see if I can match up”. Competition is key. If you feel like you’re competing against noone then you’re in the wrong frame of mind. Art is striving for something out of your reach at first glance, and having a spar for the musical duel, as well as deadlines and time limits, is essential for me. Like a super hero and a villain, if one didn’t have the other, they would just get bored. That’s creative motivation for you.

    I found in college that yea, even with hours and hours of free time, I didn’t get much done. Now that I’m working and in New York busy 24./7, anytime I can go home and spend time working on my craft, I relish it. I feel bad for people who just go home and watch TV every night. I tell friends sometimes that I can’t hang out, I have to work tonight. they say “but you’re still at work! what do you mean, you aren’t leaving the office all night?” and I say no, I need to go home and work on music. That’s what I want to do tonight. we can grab a drink tomorrow if you want. It’s all choices and decisions, how to spend your time…such a transition from school. But ultimately a good one I feel. Thanks for the article Matt

  • Mattshadetek

    thanks for your comment man, I absolutely agree. I really relish the friendly competition that you can get when you have friends who are working in a similar area. It’s always great to have someone to measure your work and rate of work against.

  • http://twitter.com/AzulRoi Roi Azulay

    Great Post, Thank you !

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